THIS IS THE WAY
We are forever listening to our instincts, while leaning on our decades of experience. At The Fold, our clients benefit from us knowing who we are, what we stand for, and why we care.
Eternal students. Masters of our craft.
We are on an unwavering quest to seek out “Good People, Good Vibes”. With everyone vibrating on a shared frequency and aligned to a common goal. Undoubtedly, the most powerful work is born from here. Embark on a meaningful journey, paired with impactful creative – and strong coffee (chef’s kiss).
Like most epic adventures in life, the path can be a little jagged.
The Fold is here to guide you every step of the way, and bring your vision to life.
THE ROAD TO SOLUTIONS
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Brand Strategy
• Brand Audit
• Brand Pillars
• Brand Positioning
• Brand Personality
• Brand Purpose
• Brand Story
• Brand Key Storytelling
• Brand Language + Tone of Voice Campaign Ideation
Content Creation
Event Ideation
Naming
Taglines -
Concept Moodboards
Logo
Brand Colours
Typography
Photography
Illustration
Icons
Infographics
Brand Guidelines -
Campaigns
Catalogues & Brochures
Creative Direction
eNewsletters
Event & Exhibition Displays
Icons & Illustration
Infographics
Packaging
Promotional Products
Proposals & Presentations
Environmental Design
Social Media Design
Stationery
Templates
Vehicles & Uniforms
Website Design -
Brand Onboarding
Brand Education & Empowerment
Brand Alignement & Guidance
KALA MACKAY
(She/Her)
Co-Founder & Client Director
🤍
Hot Baths & Sweater Weather
Tears of Laughter
Bar Seats
Puzzles
Friends Turned Family
CATHERINE BOURDON
(She/Her)
Co-Founder & Creative Director
🤍
Cold Dips & Forest Walks
Science Fiction
Funky Natural Wine
DIY Punk Flyers
Dancing With My Kids