BRANDS TO MAKE YOU FEEL

Brands represent so much more than products or services – they are stories.
Stories shape our thinking and way of life. They make us feel heard and seen.
They can also be the most powerful vehicle for connection and trust.

What’s your story?

VIEW OUR FEATURED PROJECTS

THE SPACE

Creative development of a standout brand in the dance and movement community – rooted in expression, strength, inclusivity and excellence – for the beautiful new space at the iconic Lonsdale Quay. Move with us.

Visual Brand Identity
Website
Copywriting
Creative Direction
Brand Stewardship

THE STYLE SCOPE

Creative development of an intentionally minimalist brand to let multifaceted stylist Nicole Sjöstedt of The Style Scope’s incredible body of work shine, while providing her diverse client segments with a clear understanding of her wealth of experience, talent – and the full range of services that set her apart and make her the full package as a “Lifestyle Stylist”. Life is here.

Visual Brand Identity
Social Content
Copywriting
Creative Direction

Brand Story & Headlines: Studio Telltale
Website Design & Development: Markus Wreland
Client Photography: Sarah Jane Photography

ONYX BEAUTY LAB

In a sea of sameness, The Fold was tasked with developing a bold, impactful and ownable visual brand within the medical aesthetic category. Enhanced beauty, awakened power.

Visual Language & Brand Guidelines
Collateral
Website Design
Creative Direction
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Brand Strategy & Storytelling: Forenoon Studio
Photography: Tamsin Carriere
Website Development & Original Logo: Hypeworks

RATANA

Building on Ratana’s strong brand equity and elevating it further through the creative development of a refined brand capable of telling their many impressive and unique stories, reflecting their deep connection to outdoor living and lasting partnerships. In company with nature.

Brand Development
Creative Direction
Bespoke Nature Prints
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Brand Strategy & Storytelling: Studio Telltale

MICHAEL CROUSE

Creative development of a personal brand reflective of the professional, well-rounded individual Michael is. A brand that leans into his strong baseball foundation, while providing a clear pathway to tell his (ongoing) journey and showcasing the many facets of who Michael is — resilient, accountable, hard-working, aware, charismatic, spontaneous, motivational, creative, business-savvy, and, let’s not forget… FUN! Life from many angles — let’s go!

Visual Brand Identity
Copywriting & Storytelling
Social Content
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Photography: Combination of client provided image / videography assets
Victoria Sanders, Media Bolt Productions & stock photography

FORENOON, A BRAND STRATEGY STUDIO

Creative development of a warm, dynamic and curious brand, reflecting the start of a journey – and a vast sense of knowledge and exploration. Pure stories and connected paths.

Visual Brand Identity
Social Visual Content
Creative Direction
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Brand Strategy & Storytelling – Forenoon Studio

THE NIKKI SET

Creative development of a brand with a clean, modern, and light aesthetic to embody The Nikki Set’s simple approach to strength, mobility, and mindset training habits—while still packing a punch to reflect Nicole’s energetic drive. Motion builds futures.

Visual Brand Identity
Tagline & Storytelling
Social Visuals
Photography Inspiration
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Photography – Ally Pintucci

HONCE DENTISTRY

When dentistry moves beyond approachable and becomes enticing. Creative development of an intelligent, innovative, beautiful and elegant brand. Welcome to dental ease — an advanced approach for an artful outcome.

Visual Brand Identity
Website Design
Illustrations
Signage & Collateral
Creative Direction
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Brand Strategy: Forenoon Studio
Tools & Technology Photography: Tamsin Carriere
Website Development: Glance Digital
Website Copywriting: Combo Creative (SEO), Forenoon Studio, The Fold

MO'S GENERAL STORE

Creative development of a refreshed brand to build emotive connections with the Lower Lonsdale community and amplify local awareness of Mo’s General Store as a neighbourhood gem for conscious convenience. Curated goods for your home, body and soul.

Visual Brand Identity
Collateral
Merch
Copywriting
Creative Direction
Brand Stewardship
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Brand Story: Studio Telltale

FLOWSTATE HAIR DESIGN

Creative development of a rebrand to properly reflect divine feminine and healing transformation of the empowering services and rituals offered by Flowstate Hair design – uncovering true essence and being. A brand rooted in grounded fluidity.

Visual Brand Identity
Collateral
Website
Creative Direction
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Brand Strategy & Storytelling: Forenoon Studio
Photography: Iulia Agnew

LIVE YOUR PRIME

Creative development of a bold and confident visual identity that reflects Live Your Prime’s mission to help men rise to the top and achieve optimal success. Connection, vitality, virility.

Visual Brand Identity
Collateral

SNEAK PEEKS

Restaurant branding and collateral
Protein powder branding and packaging

HOUSE OF WANDER

Creative development of an elevated, minimalist brand – with a sense of intrigue for a discerning audience – to house a thoughtfully curated assortment of storied goods from around the globe.

Visual Brand Identity
Creative Direction
Storytelling

HELLO JUNE SALES & MARKETING

Creative development of a warm and professional brand, reflective of the true ray of sunshine (and knowledge powerhouse) that owner and founder Megan is. A breath of fresh air.

Visual Brand Identity
Collateral

MERCATO DI LUIGI

A series of charming illustrations, as well as signage to educate customers about their offerings in a welcoming way. Grazzie.

Illustrations
Signage
Collateral

KAPOW! BURGER

Creative development of a fun, vibrant and nostalgic brand for immediate recognition and impact. Snap, bang, boom… KAPOW!

Visual Brand Identity
Illustration
Collateral
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Photography: Hampus Danielsson

STEP RIGHT PREMIUM EQUINE FEED

Creative development of a refined rebrand to elevate and highlight the superior quality of the product line. Find the right feed for your horse.

Visual Brand Identity
Packaging
Collateral

RANCHER’S EQUINE FEED

Creative development of a clean and attractive brand and packaging to resonate with horse lovers for their latest product line, Rancher’s Equine Feed — a fresh offering to complement their premium line. Giddy-up!

Visual Brand Identity
Packaging
Collateral

URBAN DEVELOPMENT INSTITUTE

A brand refresh – with synergistic differentiation across UDI and sub-brands Women of UDI and U40 – establishing UDI as a modern, credible, forward-thinking organization and leader in the real estate development space. BC’s foremost voice for urban development since 1972.

Visual Language & Brand Guidelines
Collateral
Creative Direction

RICH&JAY

Creative development of a lush, and approachable brand inspired by nature, craftsmanship, human connection, and storytelling. Conscious creative for game changers.

Visual Brand Identity
Presentation Design